Farmer Boys® Enters the Central Valley

Regional franchisee brings the “Farm-fresh” restaurant concept to Modesto

Farmer Boys® Breakfast, Burgers & More officially opened its doors December 20th, 2017 in the city of Modesto – offering patrons farm-fresh food that is served quickly and of highest quality.  The grand opening on the corner of Prescott & Briggsmore marks the third Farmer Boys Location to open in the greater Modesto area in the past year.

Rafael Armenta, Jr. is the Vice President of Norcal Chicken, Inc. and franchise owner to 24 restaurants across Northern California.  Starting as a family business in 1994, the Armenta family has watched their business grow and restaurants sprout from the ground up.  Armenta shares his enthusiasm for adding Farmer Boys to his family of franchises, which includes El Pollo Loco, Baja Fresh, and Dickey’s Barbeque Pit. “Every new business is exciting.  Just like having a new kid – you have to teach it how to crawl, how to walk, how to run, and then, they’re on their own.”

Armenta believes the Farmer Boys concept will become a staple to the Central Valley restaurant scene.  “Farmer Boy’s is a great fit for the Central Valley, being that we have a culture of agriculture, farmers, and fresh product – something that people are familiar with but in a clean environment and at a fast pace.”

Sharing a culture like residents in the Central Valley, Farmer Boys was founded in the Inland Empire of San Bernardino and Riverside Counties of California in 1981.  Five brothers who grew up together on the family farm and in the family restaurant knew the advantage of local farmers and fresh ingredients into a flourishing business – expanding to over 90 locations across the Inland Empire, Nevada, and now into the Central Valley of California.

Throughout the process, Northgate Commercial worked closely with the Armenta family to find the right opportunity to bring Farmer Boys to the city of Modesto.  Northgate was able to facilitate a ground lease for Armenta and provide advisory services throughout the planning, attainment, and construction phases of the project.  “They (Northgate) made the process very smooth and easy, especially when you have a relationship.  I am in the business to sell food, so Northgate’s help was great in taking care of the legwork for me.”

Farmer Boys is located on 1701 Prescott Road in Modesto.